Privacy Policy

How we, Stena Line, use customer data

Stena Line takes care of our customers’ privacy and the right to data protection. Therefore, we try to be as transparent as possible about the purposes for which we use personal data.

We, Stena Line Scandinavia AB, registration number 556231-7825 (“Stena Line“), are the data controller for the processing of your personal data. All references to “we“, “us” or “our” in this privacy policy refer to Stena Line. Our contact details can be found at the end of this privacy policy. We respect your privacy and are committed to protecting your personal data.


Stena Line uses cookies and/or other technologies, as a result of which data is stored describing the customer’s use of the Service to ensure the functionality of the website and to obtain information about website visits.

Cookies are small text files that allow your device to be recognized. Cookies may be used to collect data related to factors such as the Services you use, the device on which you use the Services, your IP address, your location, your operating system, browser type, and other sites of interest to you. In this way, we can provide you with information related to your interests when you return to the site.

Stena Line uses two types of cookies: persistent cookies, which will remain on your device until you delete them, and session cookies, which are deleted when you close the browser. Persistent cookies are used for statistical and analytical purposes, for example, to store website visit statistics, to conduct surveys, to improve the website and/or other Stena Line products and services, to determine which parts of the website are the most popular, to provide information to third parties so that you could target relevant advertising and optimize website usage. By giving your consent, you also consent to the processing of personal data stored in these cookies. The personal data is processed based on a balance between your individual interests and your legitimate interests. Our legitimate interest in processing your personal data lie in providing you with a good user experience whilst our commercial interest lies in obtaining information about visitors to our site.

Your answer to the question of consent is saved in a cookie that is renewed every 12 months. We will then ask for your consent again when you visit our website using the same computer and browser.

Stena Line can also use cookies provided by third parties for the aforementioned purposes. In addition to cookies, Stena Line uses technologies that allow storing data where the use of the service is described, such as web beacons, similar to Flash cookies (i.e. locally shared elements), HTML5 local memory, pixel tags, hardware tags, transparent GIF images, operating system tags, and web bugs. If you do not want to receive cookies while browsing, you can change your browser settings to receive a notification whenever cookies are sent to your device. You can also limit the use of cookies or block them completely by changing your browser settings. However, if you block cookies, you may not be able to access the Site at all or fully access the Services or their features.

For more information about cookies, go to



Below follows a description of the different types of cookies we use including examples of our most important service partners.

What third-party cookies do we use on our website:

  • Facebook
  • Youtube
  • Twitter
  • Instagram
  • Google Analytics
  • Google Tag Manager
  • Google Tracking
  • Facebook pixel